Hello, I'm

Jesse Kaddy

A User Experience

Designer Leader Evangelist

More About Me
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Jesse Kaddy

Jesse Kaddy

I'm older than I look

About me

I am a Senior Product Design Manager (UX/UI) with over 10 years’ experience leading and implementing the user-centered design process. During this time, my focus has been researching and designing interfaces for users of eCommerce websites and mobile applications.

Over the last 4 years, I've cultivated a range of leadership skills. This includes business strategy, thought leadership, determining staffing needs, role and level calibration, as well as recruiting, acquiring and training designers. I've also had the pleasure of managing many supremely talented designers and design managers simultaneously across multiple teams.

Throughout my career, I have had the pleasure of working with some of the world’s best and most well-known brands, including Wayfair, Nestlé, Gerber, Staples, Rue La La, Ogilvy & Mather, MRM//McCann, and Fruit of the Loom.

I am accustomed to working closely with product managers, brand managers, art directors, project managers, front-end developers, and technical architects. My role while working with these cross-functional teams is to lead and execute a process oriented user-centered design process. This process includes scoping, various user research methodologies, requirements workshops, wireframe/functional specification creation, deliverable review sessions, and client management.

These skills make me uniquely qualified to lead design teams that ensure a process oriented design methodology is used to create a meaningful experience for the end user.


I am a strong believer in utilizing a process oriented design methodology. Below you will find the skills I use and deliverables I produce when executing through the user centered design process.


Thought leadership, Mentoring + Management, Resource Planning, Recruiting, Training.

User Research

Heuristic Evaluation, Competitive Analysis, User Interviews, Contextual Inquiry, Personas, User Testing.

Project Definition

Concept Workshop, Business Requirements Gathering, Page Level Requirements, Project Timeline.

Information Architecture

Site Maps, User Flows, Wireframes, Functional Specifications, Interface Design, Prototypes.


Curriculum vitae.


  • Top secret

03/2016 – Present


  • Crafted design solutions utilizing deep experience in user experience design, information architecture, and visual design.
  • Interacted with clients at the director level to understand their pain points and to establish their “big picture” concept direction while accurately reflecting their brand
  • Facilitated client discussions while explaining design decisions to both clients and the development team.
  • Lead, coached, and collaborated with the design team to conduct research, and create personas, user flows, wireframes, and site maps.
  • Helped stakeholders visualize experiences using prototypes, while evaluating designs through usability testing.
  • Created UX work streams and managed scope while balancing business needs, user needs, technical limitations, time, and budget.
  • Contributed to business development efforts by providing input for SOW’s, proposals, RFP’s, and taking part in sales calls.

01/2015 – 03/2016


  • Lead clients through the discovery process to establish business goals, understand customer needs, and collect requirements.
  • Made recommendations based on UX design standards and industry best practices.
  • Created design deliverables, including taxonomy documents, site maps, user flows, annotated wireframes, functional specifications and high resolution mockups.
  • Worked with developers to create modern user centered interfaces.
  • Lead cross-functional reviews for design concepts, from initial wireframes and prototypes through feature completion.
  • Evaluated existing customer and competitor websites, providing a meaningful analysis of the findings.
  • Absorbed a deep functional understanding of three major eCommerce platforms; Magento, Hybris, and Demandware.
  • Presented UX design deliverables to clients – articulating the reasoning behind the decisions made, while managing feedback constructively.

11/2012 – 01/2015


  • Hired, managed, and mentored a team of user experience designers
  • Translated complex business requirements into actionable projects for the user experience team, with a focus on the end user
  • Developed processes to streamline complex projects involving a global production team that spans multiple company departments
  • Managed and executed a complete website redesign for Avid.com, including requirements gathering, usability testing/analysis, persona creation, wireframes, functional specifications, technical feasibility analysis, high-res mockups, and a design pattern guide

Avid Technology
1/2012 – 11/2012


  • Produced sketches, wireframes, mock-ups, user flows, design patters, and a web style guide to support the UX design team
  • Created prototypes, planned and conducted usability testing in person and remotely
  • Executed a complete interface redesign of the customer facing knowledgebase, including user testing, wireframes, and high-res mockups
  • Produced wireframes and high-res mockups to support product launches, high profile events, and marketing campaigns
  • Worked closely with creative design team to ensure brand consistency

Avid Technology
6/2011 – 1/2012


  • Managed web content for Avid’s reseller facing web sites
  • Conducted user testing and monitored site analytics
  • Maintained visual and branding consistency for all web site content
  • Hired, managed, and mentored a Web Content Specialist

Avid Technology
12/2010 – 6/2011


  • Responsible for managing the web content life cycle for Avid’s reseller facing portal
  • Collected, analyzed, and reported data on web site usability statistics
  • Acted as a technical lead to address user issues with the site

Avid Technology
7/2009 – 12/2010


  • Designed and built web pages and emails from concept to production including all wireframes, imagery, and HTML/CSS
  • Created client-specific landing pages and email campaigns for AOL, Classmates.com, and Chicago Tribune
  • Collaborated with marketing team members to develop and refine marketing campaigns and initiatives

Jackpot Rewards
7/2008 – 6/2009

Brands I've Worked With

I have had the pleasure of working with, and for, some of the world best and most well known brands


The following is a selection of projects that represent my finest work
Project Example

A global launch of an important new product category for a world renowned brand.

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Project Example

A new concept for a global apparel icon.

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Project Example

A much needed overhaul for one of the country’s most well known brands.

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Project Example

A feature rich redesign for a trend setting fashion store.

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Project Example

Poor heuristics called for a thorough redesign for an emerging brand.

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Project Example

Avid Technology

A user focused redesign for the media production industry’s most well respected hardware and software company.

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